GIForade

Super Bowl LII Social Media Content

 

GATORADE / “GIForade” Cannes Lions Case Study Video

50+ Remixed GIFs using existing NFL footage

200+ meme-inspired, athlete-performed GIFs

- 118 million views on Super Bowl Sunday (that’s more than the game itself, and it was the one with the Philly Special…)

- 250+ branded GIFs, launched the night before Super Bowl LII, available on every social media channel and all messaging platforms

-
Most viewed brand in a single day on GIPHY ever

- Non-existent to Top 10 brand on GIPHY in just 24 hrs.

- 80% organically-earned views

- 1.5 Billion total views and counting

 

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CANNES LIONS
1x Bronze Lion Social & Influencer // Food & Drink
1x Bronze Lion Entertainment // Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment
1x Shortlist Communication // Mobile // Content for user engagement
1x Shortlist Communication // Mobile // Social trends
1x Shortlist Reach // Media // Use of social platforms
1x Shortlist Reach // Media // Use of branded content created for user engagement
1x Shortlist Reach // Social & Influencer // Partnerships
1x Shortlist Reach // Social & Influencer // Multi-platform social campaign

CLIO SPORTS
1x Gold Clio Direct // Social Media
1x Silver Clio Social Media // Single Platform Campaign
1x Bronze Clio Partnerships & Collaborations

CREATIVITY
1x Shortlist Campaign // Tiny But Mighty

WEBBYS
1x Shortlist Campaign // Social Media

 
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