Beat The Blitz
Virtual Reality Gaming / Dehydration Simulator
GATORADE / “Beat The Blitz” Cannes Lions Case Study Video
GATORADE / “Beat The Blitz” Behind The Scenes Video
Pushing the boundaries not only of advertising, but of VR experiences as a whole.
The game was created to be activated on-site at elite high-school football camps, as well as technology and innovation events around the country.
After being made available on Steam, it rose to become the #2 Sports Game on the platform. Within Oculus community, the reviews were overwhelmingy positive.
🏆
CANNES LIONS
1x Silver Lion // Mobile // Games
1x Bronze Lion // Mobile // VR
1x Shortlist // Craft // Digital craft // AR, VR & Mixed reality
1x Shortlist // Entertainment // Entertainment Lions // Live experience games
1x Shortlist // Entertainment // Entertainment Lions // Use of emerging tech for sports
CLIO SPORTS
1x Gold Clio // Digital/Mobile // Virtual/Augmented Reality
1x Silver Clio // Innovation // Medium Innovation
